Can We Trust Beauty Bloggers AND Vloggers?

Can We Trust Beauty Bloggers AND Vloggers?

Us beauty bloggers have a powerful skill of being able to influence others – hence being referred to as an ‘influencer’. Bloggers are able to persuade people to like or to buy certain things – whether or not it is good, we do not always know. Just from a scroll down Instagram or even a read of a blog post, there are tones pretty pictures and leading opinions persuading us to buy certain products. But how do you know if these ‘opinions’ are truthful? Could bloggers/vloggers just be lying to get money?

I was inspired by this months edition of the Cosmopolitan magazine to write this post. They had a fantastic article titled: Is the internet ruining your skin? It made my question my judgement of some beauty bloggers and vloggers out there because we seem to trust every word they say just because they are a ‘guru’? I want to stress that this is not about every blogger/vlogger, this is specific to beauty and doesn’t include all beauty bloggers, because it doesn’t apply to everyone!

Some bloggers create their online persona to appear happy (not a single bad word to say sorta person), well presented and have a pretty blog. These people tend to only do this to seek sponsorships from other brands. For some reason PR companies don’t always ‘go for’ bloggers who… maybe share the odd rant with their audience and/or dislike or a product? I mean, why would you when they could possibly talk a bad word of the product? But if I were a brand looking for influencers, I’d want to go for the realist blogger. Because if I truly had faith in my product, I would know that they would like it too. I think it is wrong for brands to not reach out to certain bloggers/vloggers based on how positively they talk. If they’ve got a large following/subscriber rate then they are obviously a huge influencer who would be very beneficial to the brand!!

Bloggers are given the title: BLOGGER – does this mean that we can trust them?

No. They are no trained dermatologist, nor makeup artist. They don’t really know what they are talking about, in terms of giving professional advice. And to be honest neither do I, which is why I never persuade people to buy anything I don’t truly believe is good enough. But what we should all take into consideration is that just because they are referred to as a ‘guru’… a) It doesn’t mean they can give you professional advice and b) how do you not know they have been paid a tone of money to promote a ‘not so great’ product?!

We automatically assume that because the blogger has taken the time to capture a pretty picture of the product(s), it must be good – otherwise why would they dedicate their time into taking photos and editing etc..? BECAUSE THEY WANT THE MONEY. People need to realise not every opinion you read online is 100% true. As much as I’d like to believe everything a blogger says because they are a blogger, I have to remind myself of the fact that not all bloggers are being honest. For me, I can tell if someone is being truthful with their audience. They will open up and sparks of their personality will seep through their writing. You start to get to know the blogger, that’s when I know I can trust what they are saying.

What we do have to rememberer is that people need to make a living somehow? Blogging and being a Youtuber is a job and I totally respect that (obviously because I am a blogger!). But when people take every sponsorship that comes their way, it becomes hard to differentiate between what is an honest opinion and what is not.

I guess the answer to my question: can we trust beauty bloggers and vloggers? is yes but not all the time. I practically put my faith in most of the bloggers I read, I will buy what they recommend but that is only because I trust them. And of course I am a blogger myself so you can always trust me because I couldn’t think of anything worse than miss promoting a product! But unfortunately through my blogging journey I have come across several blogs which make it hard to understand if they are being honest or not. And it’s these people who I instantly disconnect with.

What I’m trying to say in this blog post is that there are fake bloggers and vloggers out there, but there are also AMAZING ones. I love it when I find a blogger who I can genuinely connect with and I know what they are saying is honest. However I would still do a lot of research if I wanted to buy something, don’t just go by one bloggers opinion. And for the life go God PLEASE seek advice from a professional NHS dermatologist if you’re really suffering from skin problems, don’t get addicted to trying crazy Pinterest homemade hacks!!

Shop the outfit:

Trousers – New Look (original pair are from New Look but were not online)

Top – New Look

Bag – Matalan

Adidas Stan Smiths – Office

Tilly x



  1. April 5, 2017 / 10:35 am

    I am always 100% honest with my readers, and I hope other bloggers are as well. I’d never promote a product I didn’t completely believe in…no matter what I was being offered by the brand.
    Alicia x

    • lifeastillyrose
      April 5, 2017 / 10:50 am

      I am pleased that you feel the same way! As much as it is important for bloggers to make money from this they should be 100% honest with their readers!x

  2. April 5, 2017 / 12:57 pm

    Loved reading this post , I accept free things but always give my real opinions and have never been paid , but I do say no if is something that doesn’t interest me or I don’t like .

    • lifeastillyrose
      April 5, 2017 / 12:58 pm

      I the same! I think it’s much better to be honest than lie and gain money :/ x

  3. April 5, 2017 / 2:47 pm

    I am always 100% honest with my readers and I would never recommend a product that I didn’t like. I have had free things sent to me to review but only on the condition that they are my own opinions. I love this post, I hope it makes people aware xx

    • lifeastillyrose
      April 5, 2017 / 3:18 pm

      Thank you so much for reading. I totally agree, people should be more aware of this when they are reading blogs. X

  4. April 5, 2017 / 10:49 pm

    There are honestly so many bloggers that I’ve unfollowed on various platforms because everything they do is forced. The whole ‘cute’ and ‘effortlessly cool’ persona is so difficult to fake, it’s so easy to spot :)) I understand that blogging full time is an unpredictable job but when you’re accepting sponsorships from curtain companies (yes, I actually saw this) you just step back and think “wow, she really has hit an all time low” My blog is weirdly unconventional, and I like it that way because it reflects me. Although it may mean that I don’t appeal to certain brands, I’d rather have my blog being reflective of me than something I’m not. Wow I digressed a lot. Anyway, moral of the comment (ha) is I totally agree with everything you said and people should be more cautious of what they believe and follow, not only from blogs but from the media overall.

    Dalal ..

  5. April 7, 2017 / 8:52 am

    I so agree with this Post! I also never tell someone to buy a product but only say my opinion on it. Loved this Post! Xxx

    • lifeastillyrose
      April 7, 2017 / 11:51 am

      Me too! Thanks for reading x

  6. April 8, 2017 / 5:39 pm

    I have definitely unfollowed YouTubers before because I just didn’t think they were being 100% honest with people which sucks when I had followed them for years. This is a really interesting post! I have never received anything for free but I could never lie to people, it just seems crazy to even contemplate to me.
    Side note – your outfit is beautiful!

    • lifeastillyrose
      April 8, 2017 / 5:48 pm

      Thank you so much for reading, and commenting 😊. I totally agree, I have unsubscribed to YouTubers before!x

  7. April 9, 2017 / 11:30 am

    Loved this post Tilly! Also love your outfit 😉

    • lifeastillyrose
      April 9, 2017 / 11:40 am

      Thanks lovely xx

  8. April 11, 2017 / 1:56 pm

    Love this post, never really thought about it in this way. Although, sometimes I watch some beauty bloggers which have a huge following, but then they’ll say something abut a product which I know just isn’t right. Love your blog!!

    Jasmine |

    • lifeastillyrose
      April 11, 2017 / 2:02 pm

      Thank you for reading, I have experienced the same thing!x

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