Us beauty bloggers have a powerful skill of being able to influence others – hence being referred to as an ‘influencer’. Bloggers are able to persuade people to like or to buy certain things – whether or not it is good, we do not always know. Just from a scroll down Instagram or even a read of a blog post, there are tones pretty pictures and leading opinions persuading us to buy certain products. But how do you know if these ‘opinions’ are truthful? Could bloggers/vloggers just be lying to get money?
I was inspired by this months edition of the Cosmopolitan magazine to write this post. They had a fantastic article titled: Is the internet ruining your skin? It made my question my judgement of some beauty bloggers and vloggers out there because we seem to trust every word they say just because they are a ‘guru’? I want to stress that this is not about every blogger/vlogger, this is specific to beauty and doesn’t include all beauty bloggers, because it doesn’t apply to everyone!
Some bloggers create their online persona to appear happy (not a single bad word to say sorta person), well presented and have a pretty blog. These people tend to only do this to seek sponsorships from other brands. For some reason PR companies don’t always ‘go for’ bloggers who… maybe share the odd rant with their audience and/or dislike or a product? I mean, why would you when they could possibly talk a bad word of the product? But if I were a brand looking for influencers, I’d want to go for the realist blogger. Because if I truly had faith in my product, I would know that they would like it too. I think it is wrong for brands to not reach out to certain bloggers/vloggers based on how positively they talk. If they’ve got a large following/subscriber rate then they are obviously a huge influencer who would be very beneficial to the brand!!
Bloggers are given the title: BLOGGER – does this mean that we can trust them?
No. They are no trained dermatologist, nor makeup artist. They don’t really know what they are talking about, in terms of giving professional advice. And to be honest neither do I, which is why I never persuade people to buy anything I don’t truly believe is good enough. But what we should all take into consideration is that just because they are referred to as a ‘guru’… a) It doesn’t mean they can give you professional advice and b) how do you not know they have been paid a tone of money to promote a ‘not so great’ product?!
We automatically assume that because the blogger has taken the time to capture a pretty picture of the product(s), it must be good – otherwise why would they dedicate their time into taking photos and editing etc..? BECAUSE THEY WANT THE MONEY. People need to realise not every opinion you read online is 100% true. As much as I’d like to believe everything a blogger says because they are a blogger, I have to remind myself of the fact that not all bloggers are being honest. For me, I can tell if someone is being truthful with their audience. They will open up and sparks of their personality will seep through their writing. You start to get to know the blogger, that’s when I know I can trust what they are saying.
What we do have to rememberer is that people need to make a living somehow? Blogging and being a Youtuber is a job and I totally respect that (obviously because I am a blogger!). But when people take every sponsorship that comes their way, it becomes hard to differentiate between what is an honest opinion and what is not.
I guess the answer to my question: can we trust beauty bloggers and vloggers? is yes but not all the time. I practically put my faith in most of the bloggers I read, I will buy what they recommend but that is only because I trust them. And of course I am a blogger myself so you can always trust me because I couldn’t think of anything worse than miss promoting a product! But unfortunately through my blogging journey I have come across several blogs which make it hard to understand if they are being honest or not. And it’s these people who I instantly disconnect with.
What I’m trying to say in this blog post is that there are fake bloggers and vloggers out there, but there are also AMAZING ones. I love it when I find a blogger who I can genuinely connect with and I know what they are saying is honest. However I would still do a lot of research if I wanted to buy something, don’t just go by one bloggers opinion. And for the life go God PLEASE seek advice from a professional NHS dermatologist if you’re really suffering from skin problems, don’t get addicted to trying crazy Pinterest homemade hacks!!
Shop the outfit:
Trousers – New Look (original pair are from New Look but were not online)
Top – New Look
Bag – Matalan
Adidas Stan Smiths – Office